They call it a "Famous Brand." I've never heard of it, but as long as this TV doesn't blow up and destroy your living room, it looks like a pretty good deal.Famous Brand 37" LCD HDTV Television
1366 x 768 resolution. Stunning 1200:1 contrast. 500-nit brightness. Fast 8ms response time. The numbers don’t say it all. The perfect picture does. Famous Brand’s new 37-inch LCD television. The world inside our home, more brilliant and compelling then ever before. The Famous Brand 37-inch LCD television offers 3D comb filter, Picture in Picture versatility, HDMI and component video input. Think of every adjective that describes picture perfect…then visualize it across a beautiful 37-inch screen. Famous Brand’s Model KDL37AT23U 37-inch LCD HDTV – a digital masterpiece at a starving artist’s price.
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